Undies for Earth Day

This Earth Week, PACT is partnering with The Green Belt Movement to plant a forest. During this week, each pair of underwear will help to plant 20 trees. The goal is to plant 100,000 trees!

From April 16th until April 25th, PACT is showing its support of GBM’s mission by giving 100% of the sales proceeds from each “Green Belt” print garment purchased. This line was designed specifically for Green Belt by renowned African architect David Adjaye. The print, set against a jewel-toned green background, evokes the spirit of renewal and hope with yellow-stemmed fig leaves that echo the shape of Africa.

Visit the PACT website to learn more about this exciting partnership and to purchase your own GBM undergarments!

• 1.

  Comment by Webdesign-Bonn on April 20, 2010 7:01pm:

  Yeah!
• 2.

  Comment by IR35 on May 6, 2010 8:57am:

  An interesting concept! Undies for trees! :)
  Anything that can bring positive attention to the cause is good
• 3.

  Comment by friendyomi222 on June 12, 2010 8:19am:

  Earth Day is a name used for two different observances, both held annually during spring in the northern hemisphere, and autumn in the southern hemisphere. These are intended to inspire awareness of and appreciation for the Earth's environment. The United Nations celebrates Earth Day, which was founded by John McConnell in 1969, each year on the March equinox, while a global observance originated by Gaylord Nelson as an environmental teach-in, and since January 1970 also called Earth Day, is celebrated in many countries each year on April 22, including the U.S.
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• 4.

  Comment by Greens on June 14, 2010 8:03am:

  Good idea... definitely gets people talking!